1. 6 billion hours of video watched every month, one billion users
2. Youtube numbers are big, not big enough
Advertisers spend some sixty billion dollars a year on television; they spend only about three billion on online video.
3. Youtube is making money, roughly 3-4 bn USD. How did it turn from net looser and net winner?
a. Youtube partner program.
4. Youtube has high personalization too, through data collection
5. There is a copyright issue as well
6. Disintermediation = The elimination of an intermediary in a transaction between two parties
7. Worldwide YouTube is becoming a major platform for viewing news. In 2011 and early 2012, the most searched term of the month on YouTube was a news related event five out of 15 months, according to the company’s internal data.
8. Bought by Google in 2006 for $1.65 billion in stock, YouTube has moved from being a repository of videos to becoming a force that is investing in content creation (if not doing the creation themselves)
9. What is the the Content ID program of Youtube?
Partners of this program can send any of their copyrighted material to YouTube and have it blocked if it gets posted.
10. Some online video statistics
http://www.pewinternet.org/2013/10/10/online-video-2013/
11. Landmark suite (Google vs Viacom)
http://www.reuters.com/article/2014/03/18/us-google-viacom-lawsuit-idUSBREA2H11220140318
12. Google regulates YouTube more than it regulates the Web in general.
13. What are two of the reasons that American politicians and government officials might have chosen to distribute their messages through YouTube in 2012 instead of more traditional media
a. Increased control of the message and the environment in which it is viewed.
b. Lower out-of-pocket cost for an individual ad.
c. Increased targeting of specific messages thanks to personalization and data collection.
14. The Pew Research Center's Project for Excellence in Journalism examined 15 months' worth of YouTube news videos, between January 2011 and March 2012. Which of the following statements were among its findings?
a. The most popular news videos depicted natural disasters or political upheaval
b. More than a third of the most popular news videos were created by citizens.
15. The Internet eclipses intermediaries and governments and empowers individuals to ‘consume, distribute, and create their own content without government control.’ - Eric Schmidt, Google
16. A service provider like YouTube has no legal obligation to block copyrighted content from appearing on its site if it’s put there by a third party.
17. According to John Seabrook’s “Streaming Dreams” and Professor Youngman’s lecture, which statement best describes YouTube’s current copyright philosophy?
YouTube algorithms screen videos as they are uploaded for potential copyright infringement.
2. Youtube numbers are big, not big enough
Advertisers spend some sixty billion dollars a year on television; they spend only about three billion on online video.
3. Youtube is making money, roughly 3-4 bn USD. How did it turn from net looser and net winner?
a. Youtube partner program.
4. Youtube has high personalization too, through data collection
5. There is a copyright issue as well
6. Disintermediation = The elimination of an intermediary in a transaction between two parties
7. Worldwide YouTube is becoming a major platform for viewing news. In 2011 and early 2012, the most searched term of the month on YouTube was a news related event five out of 15 months, according to the company’s internal data.
8. Bought by Google in 2006 for $1.65 billion in stock, YouTube has moved from being a repository of videos to becoming a force that is investing in content creation (if not doing the creation themselves)
9. What is the the Content ID program of Youtube?
Partners of this program can send any of their copyrighted material to YouTube and have it blocked if it gets posted.
10. Some online video statistics
http://www.pewinternet.org/2013/10/10/online-video-2013/
11. Landmark suite (Google vs Viacom)
http://www.reuters.com/article/2014/03/18/us-google-viacom-lawsuit-idUSBREA2H11220140318
12. Google regulates YouTube more than it regulates the Web in general.
13. What are two of the reasons that American politicians and government officials might have chosen to distribute their messages through YouTube in 2012 instead of more traditional media
a. Increased control of the message and the environment in which it is viewed.
b. Lower out-of-pocket cost for an individual ad.
c. Increased targeting of specific messages thanks to personalization and data collection.
14. The Pew Research Center's Project for Excellence in Journalism examined 15 months' worth of YouTube news videos, between January 2011 and March 2012. Which of the following statements were among its findings?
a. The most popular news videos depicted natural disasters or political upheaval
b. More than a third of the most popular news videos were created by citizens.
15. The Internet eclipses intermediaries and governments and empowers individuals to ‘consume, distribute, and create their own content without government control.’ - Eric Schmidt, Google
16. A service provider like YouTube has no legal obligation to block copyrighted content from appearing on its site if it’s put there by a third party.
17. According to John Seabrook’s “Streaming Dreams” and Professor Youngman’s lecture, which statement best describes YouTube’s current copyright philosophy?
YouTube algorithms screen videos as they are uploaded for potential copyright infringement.
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