1. Google got interested in Mobile for two reason as it impacts their business
a. Search
b. Organizing world's information
2. By 2017, 2/3rds of Mobile data would be video.
3. Issues
a. Distraction is the new focus (Media needs full and complete information, relevant advertisement, important news)
Uninterrupted engagement is boring.
b. Convenience is the new local (Artificial scarcity created by geographic limitations)
c. The smartphone is not the ultimate culmination of western civilization
4. Mary Meeker, Digital Trends, All things digital
5. "In the plex" - Steven Levy
6. AdWords is an highly respectable castle, and Google would clearly want to put a “unbreachable moat” around it. Warren himself is on record suggesting that Google’s moat is pretty good already. But where could you extend the moat? What are the potential threats to Google’s castle? Basically, any product that stands between the user and Google and has the potential to distract the choice of search destination is a threat. A great example is Firefox. Like many browsers, Firefox has a search bar built into the upper right corner. This leads to a substantial number of Google searches for which Google pays Firefox a handsome fee. From time to time, this fee must be negotiated, and as a result there are constant rumors that Firefox might chose another search engine, like Bing. Other examples include smart-phones and choices made by carriers and/or handset makers. As an example, a few years back, Verizon set the default search box on Blackberry’s to Bing instead of Google. Despite Warren’s faith in Google’s moat, there are ways to move the needle on search share, or at least hurt the economics by demanding more profit share for distribution.
7. Economic castles and moat
a. Search
b. Organizing world's information
2. By 2017, 2/3rds of Mobile data would be video.
3. Issues
a. Distraction is the new focus (Media needs full and complete information, relevant advertisement, important news)
Uninterrupted engagement is boring.
b. Convenience is the new local (Artificial scarcity created by geographic limitations)
c. The smartphone is not the ultimate culmination of western civilization
4. Mary Meeker, Digital Trends, All things digital
5. "In the plex" - Steven Levy
6. AdWords is an highly respectable castle, and Google would clearly want to put a “unbreachable moat” around it. Warren himself is on record suggesting that Google’s moat is pretty good already. But where could you extend the moat? What are the potential threats to Google’s castle? Basically, any product that stands between the user and Google and has the potential to distract the choice of search destination is a threat. A great example is Firefox. Like many browsers, Firefox has a search bar built into the upper right corner. This leads to a substantial number of Google searches for which Google pays Firefox a handsome fee. From time to time, this fee must be negotiated, and as a result there are constant rumors that Firefox might chose another search engine, like Bing. Other examples include smart-phones and choices made by carriers and/or handset makers. As an example, a few years back, Verizon set the default search box on Blackberry’s to Bing instead of Google. Despite Warren’s faith in Google’s moat, there are ways to move the needle on search share, or at least hurt the economics by demanding more profit share for distribution.
7. Economic castles and moat
